This was a TAFE assignment again. The brief was to pick any beer brand you like and create a unified typographic (text only) ad campaign for that brand. We had to create a magazine ad, a coaster and a newspaper ad.

I chose little creatures. Here are my ads.

Another TAFE assignement. The brief was to design press ads, billboard, poster, and direct mail items for next year's (2009) World Solar Challenge.

The designs needed to convey solar power (obviously!), speed, the journey from Darwin to Adelaide, education and science.

I thought about this for a while and eventually came up with the tagline 'Blaze the trail your way'. I think it fits nicely with the Solar Challenge. Trail Blazing is about being the first, setting the benchmark and breaking new ground much like the Solar Challenge. It also ties in the sun and speed. Something the tagline also eludes to is the individuality of each of the cars.

Below are the ads I came up with. They're unified by the blaze of fire burning a hole through the page. The blaze has the loose shape of a car inside it too. This is designed to be an awareness campaign to get interested people to the website where they can find out more information.

The first is a billboard and the other 3 are press ads.

This was my entry into the Adelaide Fringe poster competition this year (2009). Unfortunately it wasn't even picked for the top twenty. Looking at it now, I still love it as a poster but I don't think it's the sort of thing the Fringe are looking for.

The Fringe occurs in March and is often referred to as Mad March because there's so much going on with festivals and events and then the city goes dead for 8 months or so. I might be exaggerating a little there! This year was the return of the Fringe Parade. A precession through the city that marks the beginning of the festival.

So anyway this is the Mad March Hare leading a parade of candy letters into Adelaide. The hare is a well-loved (like the Fringe) teddy, hence why he's missing an eye. He's also holding a 'malls balls' sceptre!

© 2009. Ryan Thomas. All rights reserved.

This is a photo of my dad at roughly the same age as my daughter is now. You can see the photo is REALLY badly damaged. Aside from the tears and discolouration you can see below, what you can't see are the millions of hairline cracks in the surface of the photo. They were tough to remove to say the least!