Another TAFE assignement. The brief was to design press ads, billboard, poster, and direct mail items for next year's (2009) World Solar Challenge.

The designs needed to convey solar power (obviously!), speed, the journey from Darwin to Adelaide, education and science.

I thought about this for a while and eventually came up with the tagline 'Blaze the trail your way'. I think it fits nicely with the Solar Challenge. Trail Blazing is about being the first, setting the benchmark and breaking new ground much like the Solar Challenge. It also ties in the sun and speed. Something the tagline also eludes to is the individuality of each of the cars.

Below are the ads I came up with. They're unified by the blaze of fire burning a hole through the page. The blaze has the loose shape of a car inside it too. This is designed to be an awareness campaign to get interested people to the website where they can find out more information.

The first is a billboard and the other 3 are press ads.

© 2009 Ryan Thomas. All rights reserved.